Search Engine: Breaking News!

Hello and welcome again to my blog. I have decided to post on weekends and do it somewhat regularly. So what am I going to dish out this weekend?

Out of several updates coming in from all directions, be it Blogging, Content Writing, SEO, Social Media and various other interests I pursue, what grabbed my attention this week were two interesting Search Engine News; which I’m sure will be worth to share with you.

search engine duckduckgo

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The first one is a relatively old peculiarly named anonymous search engine Duck Duck Go, started by Gabriel Weinberg in 2008. The search engine shot up in to the popularity chart with reportedly having 1bn unique users in 2013 after former CIA contractor Edward Snowden revealed last year how Google and Microsoft were intruding people’s privacy for collecting their browsing history. For your information, Google’s AdSense algorithm is designed to collect people’s browsing habits and to package this info to corporations for targeting more potential customers. Intrigued by this revelation from Snowden, people were searching for an alternative anonymous browser which would not track their usage data and since then their popularity graph is heading north. Comparing Google’s standing in this domain, a figure of 4m unique searches per day for the Ducks to do in November last year is very impressive, but it is going be far-fetched at this stage to think that they have arrived to unsettle Google in 2014 or so. We will keep a close watch!

search engine binpad

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The second one, BinPad, is not even a new kid on the block. It’s on a formative stage. Coming out from the stable of Xdroid Inc, an IT company focusing on actionable artificial intelligence; they have just announced their arrival and have given you a Trial version. What is so different with this search engine? When you search through any popular search engine like Google, Yahoo or Bing, you get a long list of uncategorized results. Like if you are searching to learn the process for making green tea, there you will get long list of result pages and some of these may even take you to sites selling exotic tea leaves, etc.! What’s your search experience then? This one promises to curate the results into categories and present in a hierarchical way. That will make it simple for the people to easily find out the information they are looking for. They are also going to include platforms like news, education, television, editing and tools. The launch date is not announced though; we can use their trial offering. Let’s keep our fingers crossed.

Keep fit and have a nice week ahead. See you next week and till then, bye!


Content Writing: Some Useful Tips for You.

If you have a flair for writing, you can try your hand in writing blogs on what you are passionate about. This may even open up avenues for you to write for “Google” and give you an opportunity to earn some extra bucks. That’s true! Like a giant magnet Google is attracting all and sundry with a web presence to desire for a higher Search Engine Result Page (SERP) ranking and most of the websites thrive on their written content. Google search engine is the Numero Uno choice when it comes for the online visitors to look for information and is the cornerstone for most of the Digital Marketing strategies adopted by business houses. Whether you write for a blog or a business, the focus is on to please Google so that some ranking points come your way. While zooming past my content if you decide to pause and think that it will be nice to start from here, you may keep the following basic tips in mind for a stint in content writing,

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#Content Writing

  1. Write like the way you talk to someone – that plain and simple.
  2. Keep the content unique – do not copy abruptly from other sites. This is what Google’s Matt Cutts, an authority on Google search engine guidelines for webmasters,  suggests the content writers.
  3. Write on fresh, relevant and popular topics – you may closely monitor social media sites for what is trending.
  4. Keep a check on your grammar and spelling mistakes.
  5. And finally, if you are writing for your own blog or a business your focus should be on keywords which Google will love and take note. So keep keywords in mind for Search Engine Optimization(SEO)

You do not need to be a Shakespeare, Wordsworth, Vikram Seth or a Chetan Bhagat to do well in writing. Every one of us has some story to tell and who knows, a well-directed step taken today may give you the highest reward tomorrow – The Satisfaction!

Best of luck…